Plane Jane

Branding & Photography
Project Overview
PLANE JANE is a boutique workout class developed by personal trainer Nicole Leadbeatter. The classes are suitable for men and women with urban music playlists that assists in connecting mind to movement building a strong functionality through the three key planes of motion: sagittal, frontal and transverse.

trainplanejane.com
My Contributions
Nicole came to me to express her passion for fitness and also her love of urban culture. I created the brand on the basis of incorporating the street culture and rawness of textures to showcase a unisex lifestyle.